Pronounced "NAY-TEE-OH", Natio is Latin for creation and the ancient name for the Goddess of Nature. The name symbolises the pure, plant-based origins of our product range.

We are a proudly Australian, family-owned business that's guided by a deep appreciation for the natural world and a strong belief that nature nurtures best.

Founded in 1993, our steadily evolving and expanding range of considered, premium quality plant-based products has seen Natio grow to become an iconic Australian brand, embraced by customers and families everywhere.

At Natio we believe everybody is beautiful. Our vision is for everyone to fully embrace and celebrate their own unique natural beauty and love themselves.

cherish your uniqueness
see beauty in everyone
love being you

Real beauty comes from within and we aim to create products that help people feel great and connect with their real beauty.

Guided by a respect for nature’s plant wisdom and nourishing and healing abilities, Natio products are formulated with the finest natural botanical oils, plant extracts and pure essential oils. The result is a pure and easygoing beauty offering for healthier, more radiant skin.

We feel that the joy, comfort and protection of premium quality, plant-based beautycare should be enjoyed by everyone - not just the lucky few.

At Natio, we absolutely prioritise exceptional value for money and overall customer accessibility. It’s non negotiable.

In place of expansive marketing activity and expensive packaging, we prefer to concentrate our energy on sourcing premium quality ingredients and creating highly effective formulations at the most affordable prices possible. Because everybody deserves the skin and soul-enriching benefits of beautiful, botanical-based self-care.