The secret to long lasting makeup in your 40s and beyond

by Allison Harvey

For those of us who can remember all the lyrics to Salt n Pepa, 'Push It', it’s probably time to reconsider the products you use to get the best out of your makeup. Introducing every person’s secret weapon a blurring, pore minimising, mattifying, creamy primer.

Soft Focus Pore Perfecting Primer

Welcome to the chat, soft focus pore perfecting primer. This beauty balms lasts beyond your expectations to help secure and protect your base so that you can focus on other important tasks at hand. Take it from me this primer instantly creates a smooth, silky base for a soft-focus natural look, and now has earnt it’s place in my daily routine.

What makes it different to other primers?

It is formulated with a specialised combination of waxes, antioxidants and natural oils to smooth, protect and create the perfect base for your makeup – and I don’t mean Ace of Base that other critically acclaimed 90’s era lyricist. Simply put, the primer will ensure that the investment you have made in the products to follow, foundation, makeup lasts longer and gets you a perfectly natural result.

How to apply

To achieve the best results, I like to dot the primer onto my forehead, cheeks, chin and nose and gently massage into my skin with our Apply and Prime Application Brush, avoiding my eye area where the skin is very delicate. A little goes a long way with this product so start small and add as needed. On my 40’s something skin I can see instant results, pores, redness, fine lines are reduced, and my foundation applies like a dream and stays all day.