Natio travels with Global Victoria as part of delegation in India

Earlier this month, Natio Managing Director, Mahesh Ross and Natio Global Sales Manager, Sky Briffa travelled to India as part of a wider trade delegation with Global Victoria, alongside Premier of Victoria, Jacinta Allan.

Speaking at the Global Victoria delegation, Mahesh spoke on his family’s deep connection to India and how the region resonates with the key ethos of the natural Australian beauty brand.

“Natio is a brand my father Max and I have put our lives into creating and is something we are both extremely proud of,” Mahesh said.

“Interestingly, the family’s history and bond with India runs deep. Before founding Natio, my father spent close to 20 years of his life dedicated to the establishment of Ashrams in Australia, India and America helping to share the movement's teachings with its followers through the great Indian exports of meditation, yoga and chanting,” Mahesh said of Natio founder, Max Ross.

“Through his disciplined practice, dad learnt the Hindu teachings of self-awareness, self-love and self-respect which strongly resonate within the Natio brand ethos.”

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Natio re-entered the Indian beauty market in late 2023 following the announcement the brand had appointed Luxasia as its official distribution partner for the region. The brand has seen an encouraging uptick in consumer interest for natural Australian beauty.

“Our hands-on approach to manufacturing allows us to keep our cost of goods down and offer exceptional value for money to our consumers,” Mahesh said.

“I believe India’s growing middle class also has a huge appetite for high quality beauty products that represent great value for money.”

During their stay in India, Mahesh and Sky visited key retailers and stakeholders in Mumbai and Delhi. Natio is now available in India at major stockists, Sephora, Nykaa, Tira, Tata Cliq, Amazon and Myntra.